writing

Steve Jobs famously said, “People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are.” According to Jobs, focus is all about finding and owning your no. Getting clear, upfront, about what you will and will not do. But many of us struggle to determine what we need to say no to in the first place, nevermind finding the best way to deliver the news to those our c